Innovative Tire Technology Continues a Global Company's Legacy

 

Michelin is one of the largest suppliers of passenger and performance tires in the world, continuing a long legacy of crafting high-quality tires renowned for their performance and safety. For more than a century, Michelin has repeatedly changed the face of the world tire market.

Michelin entered the United States tire industry in 1907, when it purchased the International Rubber Company in Milltown, New Jersey. After the hard times of the Great Depression, Michelin North America as we know it today took form in March of 1950. 

During the 50’s, Michelin tires cost anywhere from 40-50% more than the competition. Despite the premium cost, Michelin’s tires maintained their competitive advantage through the process of constructing tires with metal plies bonded to rubber. This allowed Michelin salesmen to offer a tire solution to automobile fleets operating under the most severe conditions, such as extremely heavy loads and in the sanitation business. This strategy established a reputation of durability and quality still prevalent today in the modern trucking industry.

 

Michelin’s reputation of dedication to quality, durability and performance only grew stronger with time. Starting in 1956, Michelin revolutionized the world market for passenger tires with the introduction of the radial passenger tire.

As the global demand for radial tire technology grew, Michelin opened dozens of new plants that specially manufactured radial passenger tires, establishing Michelin’s place among one of the world’s largest tire suppliers. Even in the 21st Century, Michelin remains true to its past and continues its market-changing innovations in tire technology.

Working with industry giants like Ford and Sears, Michelin popularized the radial passenger tire by beating out competitors in design and quality. Michelin’s radial passenger tires led a transformation in tire technology for the mass consumer market, beginning with Ford’s 1968 Lincoln Continental Mark III’s – one of the first car models to have radial tires as factory stock equipment, instead of the older bias ply tires.

As the global demand for radial tire technology grew, Michelin opened dozens of new plants that specially manufactured radial passenger tires, establishing Michelin’s place among one of the world’s largest tire suppliers. Even in the 21st Century, Michelin remains true to its past and continues its market-changing innovations in tire technology.

This year, Michelin introduced a tire solution to a pressing problem: driving in rainy conditions.

Conventional modern tires have a ‘contact patch’ that connects with the pavement. When it’s dry, the patch flattens to remain in touch with the road. But when it rains, a tire – especially one with worn tread, often loses contact with the road and skims along on top of water. This creates dangerous driving conditions.

Featuring new EverGrip™ Technology, The MICHELIN® Premier® A/S tire has rain grooves designed with a triangular shape which gets wider as the tire wears, along with a set of 150 additional grooves. These grooves, hidden when the tire is new, emerge with use and wear to create better traction by pushing water on the road aside.

This technology is significant because tires traditionally lose traction in wet weather: as tread wears, the narrow grooves become more shallow and less able to funnel water away. In recent internal wet-braking tests at 40 MPH to 50 MPH, even well worn MICHELIN® Premier® A/S tires stopped shorter on wet roads than competitors from Goodyear and Bridgestone.**

The MICHELIN® Premier® A/S tire is a testament to Michelin’s dedication to quality and performance, consistent since its founding in New Jersey, 1907. With its EverGrip™ Technology, Michelin continues its tradition of innovative tire design, and evolving the world tire market.

** Based on internal wet braking test results from 40 and 50 MPH versus Goodyear® Assurance® TripleTred™ A/S tires in sizes 235/55R17(99H) and P215/60R16(94V), Bridgestone® Turanza™ Serenity Plus in size 215/60R16(95V); using MICHELIN® Premier® A/S tires in sizes 235/55R17(99H) and 215/60R16(95V) buffed to 5/32"of tread. Actual on-road results may vary.