Make the most of your money with Gold

Here’s how Robinhood Gold brings smarter, safer, elite finance features to the masses.

There have always been special perks and opportunities reserved for the wealthy that make them even richer. From specialized brokerage accounts with round-the-clock service to favorable interest rates and rewards, many of the financial tools reserved for the affluent create a self-sustaining system of financial support.

However, 2.5 billion people lack access to formal financial services, severely impacting the financial security and opportunities for generating wealth for much of the global population. But one company to recently enter the finance world, Robinhood, is changing that paradigm by bringing elite financial tools to the masses to help bridge the wealth gap and build financial literacy across its growing customer base.

To help with this mission, the Menlo Park, Calif.–based company is widening access to high-caliber investing and personal finance tools that are usually reserved for the 1% with its latest offering Robinhood Gold—a subscription-based membership program of premium services for just $5 per month with no minimum balance required.

First launched in 2016, Robinhood Gold is a suite of powerful personal finance tools, data, and features that level the playing field for people who are just starting to build wealth. The offering has provided a rare level of accessibility and more financial security to novice investors and proficient traders alike.

Closing the wealth gap with financial inclusion

According to a recent Gallup poll, 84% of people who earn $100,000 or more per year invest in the stock market, but only 24% of those making less than $30,000 do the same. The poll also confirms that stock ownership remains as one of the primary gateways to building wealth in the U.S., right next to real estate. Whether it’s a lack of access to the right financial tools, a lack of discretionary funds to get into the stock market, or a lack of knowledge, these factors put low-income segments of the population at a major disadvantage and only deepen the cycle of financial isolation.

To that end, Robinhood Gold was built to make it easier for people of all financial backgrounds to invest and gain proficiency in using the tools needed to make well-informed investment decisions.

The Robinhood Gold service gives its members the rates and products banks normally reserve for high-net-worth private clients. Today, members can earn 4.5% on cash deposits and an additional 3% on retirement IRA contributions. In today’s challenging economic environment, in which inflation and varying interest rates from heritage banks can erode savings, alternative financial products that offer high-yield benefits are crucial tools to help novice investors protect their assets and work toward financial independence.

Money deposited into a brokerage account with Robinhood Gold comes with high-yield cash sweeps, a feature that automatically moves uninvested cash from the account into a network of heritage banks with which Robinhood partners. Once swept, the cash earns interest while still being fully accessible for trading or withdrawal through Robinhood Gold. And because the program deposits the swept funds into the reserves of several banks—not just one it—the feature comes with the added security of up to $2.5 million Federal Deposit Insurance Corporation insurance.

Flexibility is also a major feature of Robinhood Gold. For example, if subscribers want to make trades at the time of deposit, up to $50,000 in deposits are available to trade instantly. Most investment firms hold funds for at least one business day, while others may require up to five business days before investors can use their own money.

For experienced investors and novices alike, Robinhood Gold comes with access to premium market data and analyst reports—including Nasdaq Level 2 data and Morningstar insights—which allows users to educate themselves on stock market trends. These assets coupled with lower margin rates that include $1,000 in free margin borrowing helps investors deepen their knowledge of the financial landscape and build proficiency in using premium trading tools*.

Simplifying the financial journey

Today, many consumers have their money spread across multiple platforms and accounts to get the best rates, deals, and rewards. By contrast, Robinhood Gold’s many offerings are all accessible through a single, user-friendly platform. This means that users don’t need to shift from one platform to the next to see across their entire financial portfolios, making for smoother transfers, payments, and a centralized place to monitor accounts.

As the digital finance world becomes increasingly complex and the economic climate constantly in flux, affordable—yet premium—services such as Robinhood Gold will only continue to be more vital for those who are traditionally cut off from wealth-building tools. By making these tools available to everyone, Robinhood is leveling the playing field, allowing more people to take control of their financial futures.

Brokerage services are offered through Robinhood Financial LLC, (“RHF”) a registered broker dealer (member SIPC), and clearing services through Robinhood Securities, LLC, (“RHS”) a registered broker dealer (member SIPC). Robinhood Gold is a subscription-based membership program of premium services offered through Robinhood Gold, LLC (“RHG”). Margin investing involves the risk of greater investment losses. Before using margin, customers must determine whether this type of strategy is right for them given their investment objectives and risk tolerance. Interest is earned on uninvested cash swept from your brokerage account to program banks. The cash sweep program is offered through Robinhood Financial LLC. Terms apply. Rates are subject to change. Robinhood is not a bank. *Other fees may apply. View Robinhood Financial’s fee schedule at rbnhd.co/fees.