Generating a new future

Explore the complete findings from the Deloitte AI Institute’s survey series, which tracks generative AI investments, successes, and challenges throughout 2024.

While AI evolves quickly, businesses are often struggling to match the speed of innovation with organizational change. However, many companies continue to harness the power of generative AI to deliver unexpected business value, prompting leaders to stay curious and embrace unconventional strategies to remain competitive.

This AI transformation offers an opportunity for businesses to rethink their approaches and explore new use cases. While return on investment with AI is encouraging, regulation and risk loom large, and agentic AI is on the rise—but businesses can set their own paces on the path to value.

In the video above, Deloitte executives highlight the key findings from the firm’s Q4 study, The State of Generative AI in the Enterprise, to help business leaders shape their paths forward.

For more insights from The State of Generative AI in the Enterprise and to download the full report, visit Deloitte.com.